Jenny Beazley


I’ve been on the NSMBA Board of Directors since 2014, covering Advocacy and then Grants & Advocacy.  I’m excited to step up as President in 2017 and delighted that we have such a strong, diverse and talented Board.  During our 20th Anniversary year, our goal is to continue growing the organization, strengthening relationships with members, directors, sponsors, supporters, local government and public/private land managers.


My day job at a global US$80bn technology organization involves using a data-driven approach to identify customer experience improvements, building loyalty, brand reputation and increasing sales.  We have been working to bring those corporate best practices to the NSMBA in order to protect existing trails, open further opportunities and better represent our members.


The North Shore trails are legendary amongst mountain bikers worldwide and the main driver behind my relocation to Vancouver seven years ago.  Being able to contribute to a trail network that has brought me so much fun and introduced me to so many friends is a fantastic way of giving back to our community.  And I’m not the only one who feels this way: I have respect and gratitude for everyone who has volunteered at trail days, participated in our events, donated to our cause and purchased memberships or trail passes.  YOU help make our organization what it is today.  Here’s to our 20th year!